Embracing SMS for Your Business Communication


Bulk SMS as a communication tool is cost-effective, easy to set up and operate. In addition, it has a high open-rate which leads to sales opportunities.

Organizations large and small have found new ways to leverage SMS’s growing popularity as a marketing tool. Using bulk SMS for your business can help:

  • Communicate instantly with customers

  • Attract new customers

  • Increase sales and ROI

SMS has several advantages over other types of marketing communication channels. If you have effectively segmented your customers, it is easy to track all your SMS communications in great detail. All SMS messages sent to your customer can be tracked, analyzed, measured, and stored.

Let’s look at seven reasons you should start using bulk SMS for your business.

1. Simple and Easy

Bulk SMS is a widely accepted marketing communication channel due to its simplicity, ease of use, and reach. Today, most mobile phone users are familiar with how to open, read, and send text messages. In addition, because of the limit on character length, SMS messages are concise.

2. Mass Reach

You can reach millions of people across Uganda with your SMS message anytime, in an instant.

3. Cost-Effective

When purchased in bulk, SMS messages are incredibly affordable, especially compared to traditional marketing like print media or TV.

4. Instant Delivery

SMS is fast and effective, taking only seconds to reach a large audience with personalized messages.

5. Customizable and Personal

You can easily send unique and custom messages to customers.

6. Trackable and Analytics

SMS messages are easily trackable. If there are any failed deliveries, you can easily track and know the status of all messages. Egosms’s bulk SMS platform provides reports with detailed insights, that help determine the delivery success of your messages. This timely information allows you to rate the performance of your campaigns.

7. Precise and Efficient

You can target groups of people with scheduled messages. This helps you save time when setting up your campaigns.

You can also segment your audience and accurately target groups of customers with custom messages. This level of targeting allows you to refine your communication.

Besides direct phone calls or face-to-face meetings, SMS is one of the most direct ways of communicating with your customers. Sign up to Egosms bulk SMS platform today and get started for free.

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