A majority of people still get their entertainment from radio stations throughout the course of their day. In the radio business, you ideally want to reach listeners that tune into your station frequently. One of the best ways to accomplish this is through text messaging.
Why use radio station text messaging
Text messaging is a simple and convenient mode of communication between a radio station and its listeners. Listeners can quickly receive detailed responses to their requests. Text messages have an open rate of 98%. Listeners are more likely to read an SMS message over other forms of communication. What’s more, once a listener texts in, they sign up for all future messages as well. These texts might pick their interest in upcoming events. Messages can also encourage and remind listeners to tune in more often. As more people tune in, advertisers will be more receptive to paying for ad space.
Ways to use Radio station text messages
To get the best out of radio SMS marketing, encourage your listeners to sign up. Promoting a contest is the most effective way to accomplish this. If listeners believe they might win tickets to an upcoming concert or other exciting events, they will be delighted to sign up for text message updates and notifications. In addition to getting individuals to sign up for SMS marketing, you’ll have the opportunity to collect useful information that you can utilize to entertain and engage listeners. You can also get opinions on brand-new song requests or programming.
Benefits of radio station text marketing:
• Share promotions and offers with listeners.
• Reward your loyal listeners with exclusive offers and dedications.
• Request your listeners to submit feedback directly to the radio station.
• Communicate guest appearances, promotional messages, and product marketing for more listeners and revenue.
Radio station text message examples
Here are some radio station text examples:
(256) 712-345-6XX
Thank you for signing up for the daily contest with Kapitol Radio.
Winners will be announced at 4:15 pm. Good luck!
(256) 712-345-6XX
Thank you for requesting ‘Magnetic’ by Radio & Weasel.
We will play it in the next half hour, right here on Radio Sanyuka.
(256) 712-345-6XX
Tickets for our 7th annual reggae Fest officially go on sale Friday, September 14th, 2022.
Don’t forget to tune in for how to instantly win tickets!
(256) 712-345-6XX
We’re giving away a free ticket to the bigest concert this weekend! Text “ENTER” by 11:00 am to qualify.
(256) 712-345-6XX
It’s request hour! Respond with your favorite song, and we will play it live on air. Keep listening!
(256) 712-345-6XX
Have something to celebrate? Let us know, and we will give you a shout-out live on the air.
How to start radio station text messaging
Wondering how to take advantage of radio station marketing? Here’s how to get started:
1. Sign up for text marketing
To get started, sign up to Egosms bulk messaging platform for a free account.
2. Upload your current list of contacts
Add all of your contacts to your subscriber list. Invite listeners to message you. Once someone has signed up, they become part of an exclusive group.
3. Create your text message
Create the necessary templates for your upcoming messages. Your message will look different depending on whether you’re running a contest or just asking listeners for song requests.
4. Send your radio station text messages
Send your messages instantly or schedule a date and time when you would like your message to go out. Select a time when individuals may be prepared to listen to the radio.
Conclusion
For years, radio stations have used text messaging to engage with listners. They are simple mode of communication, and provide an easy mechanism for listeners to reach you.
At Egosms, our bulk SMS solution is a preferred choice for radio stations to communicate with listeners. Sign up for a free account, to get started.