In a digital landscape, where time is scarce, bulk SMS can come in handy when used effectively. Bulk SMS services are cost-effective as well as convenient. They are easy to send from anywhere with just a few clicks on your computer. In this blog, we discuss why your business needs bulky SMS and how it can utilize them
What is bulk SMS
Bulk SMS (Short Message Service) is a mass communication method that allows businesses to send text messages to large groups of customers at once. Bulk SMS can be an effective and efficient way for businesses to communicate with customers, increase engagement and sales, and improve customer service.
Why Your Business Needs Bulk SMS?
- High open rates
Bulk SMS messages have a high open rate, with 98% of all text messages being read within the first three minutes of receipt.
- Targeted marketing
Bulk SMS messages can be targeted to specific groups of customers based on demographics, purchase history, or other factors.
- Cost-effective
Bulk SMS messages are typically less expensive than other forms of mass communication, such as email or direct mail.
- Timely delivery
Bulk SMS messages can be sent and received quickly, making them an effective tool for time-sensitive promotions or alerts.
- Fewer Barriers to Delivery
Bulk SMS messages are highly reliable because there are no barriers to delivery. SMS is accessible even from feature phones
- Personalized messages
Customers have higher expectations than ever before. Whether new or existing, they dislike mass campaigns and expect marketing communications to be more personalized and relevant in the era of information sharing. This shift makes bulk messaging more effective.
How can your business utilize bulk SMS?
- Marketing
Sending promotional messages and discounts to a large number of customers.
- Customer service
Sending appointment reminders or updates on order status to customers.
- Surveys and feedback
Collecting customer feedback and opinions through text message surveys.
- Notifications
Sending important updates or announcements to customers, such as store closures or special events.
- Two-factor authentication
To strengthen security measures of the account by sending a one-time verification code to the customer.
- Reminder of payments or bills
To remind customers of upcoming payments or bills
Bulk SMS is the ideal way to reach a niche audience who is interested in your products or services, and it’s a great pull marketing tactic to keep those customers. Pahappa, is an ICT-based based company that offers bulk sms services at the best and most affordable price in the market.