Bulk SMS Automation: What You Need to Know

Bulk SMS automation is the process of sending a large number of text messages to multiple recipients at once using an automated system or software. This is a powerful marketing tool for businesses that want to reach many customers quickly and efficiently. The EgoSMS platform is web-based; With Powerful features that include address book merge functionality, history reporting, bulk imports of contacts and many advanced SMS features. For the purposes of this article, I shall use the EgoSMS platform as a reference.

Below are five steps you must take when embarking on bulk SMS automation:

1. Choose the Right Provider: There are many bulk SMS service providers in the market. You need to choose the one that provides the best features, pricing, and support. The EgoSMS platform offers affordable and reliable messaging services to large and small businesses, public benefit organizations, and individuals. The platform provides a bulk SMS and a custom SMS section that allows you to send messages to many recipients at the same time.
2. Build Your Contact List: You need to create a contact list of your target audience, including their phone numbers and other contact details. SMS marketing is a fast and reliable way to market your services or promote a product at a particular time. The EgoSMS platform allows you to create groups of contact that you can regularly communicate with. EgoSMS also allows you to upload .txt files onto the platform. These files can contain the numbers and names of your target audience. you can choose to either upload the document or copy and paste the numbers onto the platform to send in bulk.
3. Craft Your Message: Your message should be concise, clear, and compelling. It should have a clear call to action and provide value to your audience. The EgoSMS platform allows 160 characters per message, prompting the message to be concise as well as elaborate. It is important to create a call to action so that clients interested can know how and where to find you. A better option is to put a link to the landing page of your website. To find out more about a landing page of a website and why you would need one, click here.
4. Schedule Your Campaign: You can schedule your SMS campaign to go out at a specific date and time. This can help you reach your audience at the most appropriate time. This also means that you can put out as many templates as you want as long as you schedule them for particular times. The EgoSMS allows you to schedule a message below the message itself. You can schedule messages once, or weekly or choose certain dates. you can also view your scheduled messages to know which ones have been sent or are pending.
5. Measure Results: You should track the results of your SMS campaign, including delivery rates, open rates, and conversion rates. This will help you to optimize your future campaigns. There are many ways to track conversion rates. the easiest is to make sure there is a link to your website indicated in the message. The EgoSMS platform shows your delivery and open rates and allows you to download those details for reference purposes.