Customer Engagement is a very important aspect of marketing in a business. Customer engagement is defined as how a company creates a relationship with its customers or clientele to foster brand loyalty and awareness. This can be accomplished via marketing campaigns and web content as well as outreach using social media, email and SMS. There […]
Many health facilities in Africa have begun to use SMS as a tool for improving communication with patients and health workers. SMS, or Short Message Service, is a widely-used form of mobile communication with numerous healthcare benefits. Five key benefits of using SMS for healthcare communication include: Fast and Efficient: SMS allows healthcare providers to […]
The manufacturing industries are industries transforming goods, mainly manufacturing industries in their own right. Manufacturing industries are a steadily growing sector in Africa. According to ODI Global, Between 2005 and 2014, manufacturing production more than doubled from $73 billion to $157 billion, growing 3.5% annually in real terms. Some countries show particularly strong annual growth: […]
Crisis communication refers to the dissemination of information by an organization to address a crisis that impacts customers and/or the organization’s reputation. Sometimes companies have emergencies like delays in deliveries, and software upgrades, that could affect business workflows. In such cases, it is advisable to contact all stakeholders and customers informing them about the crisis going […]
SMS Notifications are out-of-band text messages delivered in response to events or transactions that happen elsewhere. SMS notifications are useful for event management businesses, banks or generally companies and organisations that would need to constantly send notifications to stakeholders for various reasons. Notifications and reminders constantly keep clients informed about your progress as a business […]
Bulk SMS can be a very effective communication tool for educational institutions. Here are some ways in which educational institutions can use bulk SMS: Important announcements: Educational institutions can use bulk SMS to send important announcements to students and other stakeholders. Announcements such as exam dates, class cancellations, and deadlines for students’ assignments can be […]
Integrating bulk SMS with your CRM (Customer Relationship Management) system can be a powerful way to communicate with your customers and increase engagement. Here are some steps you can follow to integrate bulk SMS with your CRM: Choose a bulk SMS service provider: There are many bulk SMS service providers in the market. You need […]
Bulk SMS can be a powerful tool for non-profit organizations looking to communicate with their donors, volunteers, and other stakeholders. Here are five ways in which non-profit organizations can use bulk SMS: Fundraising: Non-profit organizations can use bulk SMS to send donation appeals to their donors. By sending personalized and targeted messages, non-profit organizations can […]
SMS can have a significant impact on customer loyalty for businesses that use it effectively. SMS allows businesses to communicate directly with their customers in a timely and convenient manner, providing personalised and relevant information. It is important to invest in tools that enhance customer loyalty to soothe your customer’s journey. References and influences are […]
Using bulk SMS for appointment reminders is an effective way to reduce no-shows and ensure that your customers or clients remember their scheduled appointments. Here’s how you can use bulk SMS for appointment reminders: Choose a reliable bulk SMS provider: The first step is to choose a reliable bulk SMS provider that allows you to […]