Bulk SMS marketing is a powerful tool that small businesses can use to reach out to customers and promote their products or services. SMSes are quick and can be accessible to anyone with a mobile phone. Small businesses can use SMS to quickly respond to leads, enhance their customer care and even recruit new employees. […]
The tour and travel industry has widely grown throughout the years. The tourism industry in Uganda contributed 4.9 trillion UGX to Uganda’s GDP in the financial year 2012–2013. Tourism has been a very important sector in Uganda and Africa and it is because of this that many investment opportunities have emerged. The tourism industry has […]
Using bulk SMS for payment reminders is a cost-effective and efficient way to reach out to your customers and remind them about their pending payments. Bulk SMS for payment reminders can be used by schools to remind parents of fees balances due, hospitals, banks and even retail and wholesale traders and service providers. These reminders […]
Using bulk SMS marketing can be an effective way for retail stores to reach their customers and drive sales. Studies show that African consumers on average continue to buy more than 70% of their food, beverages, and personal care products from the continent’s more than 2.5 million small, independent shops. Retail Stores are convenient stores […]
SMS marketing, also known as text message marketing, can be a valuable tool for small businesses to grow and reach their target audience. Many businesses in Africa are looking for various ways to grow their businesses and build a sustainable income. According to the World Bank, economic growth in Sub-Saharan Africa (SSA) slowed to 3.6% […]
SMS marketing is a powerful tool for businesses to connect with their customers and maximize their return on investment (ROI). Return on investment (ROI) refers to the amount of money you make that is tied to an expense. For every investment, you should determine your Return on investment and track performance against it. With return […]
SMS (short message service) marketing can be a powerful tool for small businesses looking to grow their customer base and increase sales. Many businesses today are realising the value of keeping your customers engaged with your products and businesses. The fastest way to communicate with businesses is through SMS. A well-planned SMS marketing strategy can […]
Real Estate is a fast-growing sector in Africa. Real estate is becoming a long-term investment where schemes are expected to make profits for their members. This means profits for real estate businesses across the continent. Because of the nature of the business, there is a need to constantly engage customers looking to find the perfect home. […]
Customer Engagement is a very important aspect of marketing in a business. Customer engagement is defined as how a company creates a relationship with its customers or clientele to foster brand loyalty and awareness. This can be accomplished via marketing campaigns and web content as well as outreach using social media, email and SMS. There […]
Many health facilities in Africa have begun to use SMS as a tool for improving communication with patients and health workers. SMS, or Short Message Service, is a widely-used form of mobile communication with numerous healthcare benefits. Five key benefits of using SMS for healthcare communication include: Fast and Efficient: SMS allows healthcare providers to […]