How to use Bulk SMS to Maintain Relationships with Existing Clients by Sending Updates, Relevant Information, and Special Offers.
Even though it is very important to create strategies for customer acquisition, Maintaining relationships with existing clients is crucial for the long-term success and growth of your business. Every business needs to maintain constant communication with their clients especially in order to increase client loyalty. Constant communication like sending promotions of items the client would be interested in or items reminders for functions and events creates engagement with the client making it easy to think of your brand whenever they need a product you sell. Always make sure your clients have your brand at the back of their minds in case they need a product or service you offer.
Here are several reasons why it’s important to maintain relationships with existing clients:
- Customer Loyalty: Building strong relationships fosters loyalty. Loyal customers are more likely to continue doing business with you, refer others to your business, and even provide constructive feedback that can help you improve.
- Repeat Business: Existing clients are more likely to make repeat purchases. It’s often easier and more cost-effective to sell to existing customers than to acquire new ones.
- Word-of-Mouth Marketing: Satisfied clients are more likely to recommend your products or services to others, leading to organic growth through word-of-mouth marketing.
- Cost Efficiency: Acquiring new customers can be expensive due to advertising and marketing costs. Maintaining existing relationships is generally more cost-effective.
- Cross-Selling and Upselling: By maintaining a relationship, you can identify opportunities to cross-sell related products or upsell higher-value options to your clients.
- Feedback and Improvement: Existing clients are more likely to provide valuable feedback that can help you improve your products, services, and customer experience.
- Market Insights: Your existing clients can provide insights into market trends, changing preferences, and emerging needs, which can inform your business strategy.
- Reduced Churn: Regular communication and engagement can help prevent clients from switching to competitors due to neglect or lack of connection.
- Brand Advocacy: Clients who feel valued are more likely to become brand advocates, promoting your business to their network and on social media.
- Competitive Edge: A strong client relationship can differentiate your business from competitors offering similar products or services.
- Long-Term Value: The lifetime value of a loyal client is significantly higher than that of a one-time purchaser, as they continue to contribute revenue over time.
- Crisis Management: If a crisis or issue arises, clients with whom you have a strong relationship are more likely to be understanding and patient, giving you time to address the situation.
- Personalization: Knowing your clients well enables you to provide personalized offers and recommendations, enhancing their overall experience.
- Adaptation to Change: When your business introduces new products, services, or changes, existing clients are more likely to be open to trying them out if they trust your brand.
- Emotional Connection: Strong relationships are built on trust and emotional connections. These connections can withstand challenges and uncertainties, helping your business weather difficult times.
In essence, maintaining relationships with existing clients is about fostering trust, delivering value, and nurturing connections that go beyond mere transactions. By doing so, you create a loyal customer base that supports your business’s growth and sustainability. One of the best ways to keep constant communication with clients is through Bulk SMS. Using bulk SMS to maintain relationships with existing clients can be an effective marketing strategy.
Here’s a step-by-step guide on how to do it successfully:
- Segment Your Audience: Divide your existing clients into segments based on their preferences, purchase history, demographics, etc. This allows you to send targeted and relevant messages, increasing the chances of engagement. EgoSMS does this through the creation of groups on the platform where you can divide the clients under a particular demographic into a group.
- Obtain Permission: Ensure that you have obtained explicit consent from your clients to send them SMS messages. This is crucial to comply with regulations. You can also offer an opt-in and opt-out method to subscribe clients so that those in the client SMS list are actually interested in your products.
- Craft Compelling Messages: Keep your messages concise, engaging, and valuable. Clearly communicate the purpose of the message and the benefits for the recipient. Include a clear call-to-action (CTA) if applicable.
- Personalization: Use your clients’ names and personalize the content based on their previous interactions with your business. Personalization enhances engagement and makes clients feel valued. Sending custom messages on the EgoSMS platform provides an easier way to personalise these messages.
- Provide Value: Your messages should provide value to your clients. This could be in the form of relevant updates, useful information, or exclusive offers. Avoid sending purely promotional messages as they may lead to disengagement.
- Create a Content Calendar: Plan your SMS campaigns in advance by creating a content calendar. This helps you maintain consistency and ensures you’re sending messages at appropriate intervals.
- Schedule Messages: Choose the optimal times to send your messages. Avoid sending messages during late hours or times when your clients might be busy. Test different timings to determine what works best for your audience. The EgoSMS Platform allows you to schedule messages using a particular date and time of your choice. This gives room to experiment at different times suitable for the client.
- Track and Analyze: Most bulk SMS platforms offer tracking and analytics features. Monitor the performance of your messages – open rates, click-through rates, and conversions. Use this data to refine your strategies over time.
- Balance Frequency: Maintain a balance in how often you send messages. Overloading clients with messages can lead to annoyance and opt-outs. On the other hand, sending too few messages might cause them to forget about your business. The schedule message option on the EgoSMS platform lets you determine how many times you wish for a particular message to go out. This helps to balance messaging frequency.
- Provide Opt-Out Option: Always include an option for clients to opt out of receiving further SMS messages. This is not just a best practice, but also a legal requirement in many jurisdictions.
- A/B Testing: Experiment with different message formats, CTAs, and offers through A/B testing. This helps you understand what resonates best with your audience and improves your future campaigns.
- Monitor Legal Requirements: Stay updated with relevant SMS marketing laws and regulations in your region. Non-compliance can lead to legal issues and damage your reputation.
- Feedback and Improvement: Encourage clients to provide feedback on your SMS campaigns. Use this feedback to continually improve your messaging strategy.
Remember that maintaining relationships with existing clients is about creating a two-way communication channel. Encourage clients to respond to your messages, ask questions, and provide their insights. This not only strengthens the relationship but also helps you tailor your approach to their needs and preferences. To begin your Bulk SMS marketing strategy, sign up to EgoSMS here.