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How Spas & Salons Can Use SMS Marketing To Build Brand Loyalty

How Spas & Salons Can Use SMS Marketing To Build Brand Loyalty
How Spas & Salons Can Use SMS Marketing To Build Brand Loyalty

SMS marketing, often known as text marketing, is a type of mobile communication that you can utilize to engage your customers. This kind of communication enables business owners and organizations to construct a single message and broadcast it to several clients at once. It is a powerful method of marketing that can boost foot traffic and raise brand awareness for your company. This is also a great tool to offer rebates and promotions to your valued consumers.

SMS is a high-impact marketing tool that can help your service-based beauty business increase bookings and sales. In this article, we shall explore the advantages of promotional and transnational SMS text messages for salons and spas.

Spas and salons rely heavily on returning customers. Client retention entails more than just offering excellent customer service. It necessitates targeted marketing and increased involvement prior to and following each visit. Text messaging is the ideal marketing tool for spas and salons to improve interaction.

SMS marketing helps generate new sales and inform existing clients about special offers, discounts, and promotions.

Beauticians and hairstylists can send health and beauty messages to their client base via text marketing.

People seek convenience. They also expect more from the businesses they patronize. Through frequent, focused interactions that are relevant and timely, text messaging allows spas and salons to move into the future of customer services. Because loyal clients are the best clients to have, frequent engagement fosters stronger relationships that overcome competitive pressure.

Why Use Text Marketing for Salons?

One of the major goals of any business is to maximize profits. Increasing the number of customers who visit your organization is critical in attaining this goal. Text marketing is an excellent tool for spas and salons to raise brand awareness and keep clients engaged with their products and services.

You can build up momentum and awareness when your spa or salon initially launches by sending out a spa/salon grand opening message to all potential clients. Text marketing for salons is a great approach to building relationships with new customers. When a new client visits a salon, the likelihood of them returning is often lower than when a repeat customer returns. You can keep those customers engaged by using text marketing.

8 Ways To Use Text For Your Salon and Spa

SMS text communications broadly fall into two main categories – promotional and transnational text messages. Here are 9 examples, to get you started:

1. Special offers on beauty treatments

Discounts and incentives, for example, are an excellent way to increase bookings and client loyalty. Offering a ‘welcome’ discount to new customers is a smart way to get their foot in the door. Alternatively, advertise a limited-time promotion on treatments that require a follow-up appointment a few weeks later, such as eyelash lifts or nail extensions.


Don’t miss out on half-price luscious eyelash lifts from 4th-8th September! Limited slots available. Book now!

2. Coupons and Discounts

Want to market a new product? Consumers enjoy a bargain. Text subscribers tempting special offers that are time-sensitive or that can be redeemed on their next visit. Coupons can also be used to attract new consumers by encouraging existing customers to share special savings with their friends and family. One of the most effective ways to build a business is through word-of-mouth advertising.

3. Contests

The somewhat high fees frequently detract many from the appeal of visiting a spa or salon. Winning a complimentary service or gift, on the other hand, can be enticing. Make sure contestants get something for participating in the contest, even if they don’t win the major prize. This will keep them interested and encourage them to participate in the next one.

4. Rewards and Loyalty Program Texts

Finding new clientele is more expensive than retaining an existing one. Building customer loyalty entails treating current customers like VIPs and providing them with benefits that no one else has. These programs are also an excellent way to keep track of them and categorize them so that all of the messages they receive are tailored to their specific needs.

Client retention is just as important as attracting new ones. Starting a text club can help you increase brand loyalty and retain customers. A discount for every fourth treatment, VIP access to special events, or Birthday treats are all possibilities.


Hi Jolly, it’s your birthday soon! To thank you for being our valued customer, we’re giving you 30% off your next treatment. Show this code at the salon: VIP30.

5. Offer Beauty Tips

Brand affinity is created when a spa or salon provides beauty tips and advice. By sharing value, salons and spas build their relationship with their customer, creating unwavering trust.

6. New product launch

Selling beauty goods in your salon or spa is a simple way to supplement your income. Analyze your customer base to find and target people who have undergone treatments and can be cross-sold relevant products. A new anti-aging eye cream, for example, might appeal to middle-aged clientele who routinely book facials.


Hi Lisa, we’re now stocking the must-have anti-aging eye cream Nuvella, now available in the salon. Use code 787 to get 10% off a six-month supply.

7. Appointments, Reminders, and Special Announcements

Setting up appointments through SMS is more convenient for clients and provides them with a reminder in case they forget to add it to their calendar reducing the number of “no-shows.” Texts also help fill gaps in your calendar on slower days.

Example Appointment Reminder:

Hi Ella, we’re looking forward to seeing you for your Deluxe treatment on Saturday at 3 pm. Please head to reception for complimentary Champagne on arrival.

Fill cancellations

Last-minute cancellations and no-shows hurt your bottom line. SMS is an effective way for filling canceled slots and keeping money coming in because it is sent instantly and grabs attention.

8. Feedback and Surveys

You’ll need to know what’s working and what isn’t in your salon or spa to keep improving the experience. Send clients a text with a link to a survey.

Gathering client feedback via SMS and surveys is extremely valuable. Their feedback helps identify areas for future improvement, while also providing suggestions for products and services that customers would want. Text messages can also direct customers to leave Google reviews. These raise brand recognition and increase exposure.


Hi Florencia, we hope you enjoyed visiting VilaRosa Spa on Thursday. Please fill in our quick survey so that we can better serve you on your next visit!

Texts provide extra opportunities to engage with clients before and after each visit to the spa or salon. Getting started spa and salon SMS marketing is simple and affordable. Sign up for a Free Egosms account Today to get started.

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