A customer base refers to the group of individuals or organizations that regularly purchase products or services from a particular business. It consists of existing customers who have made transactions with the business and may continue to do so in the future. The customer base can be seen as the foundation of a business’s revenue […]
Customer engagement is essential for the growth of businesses and start-ups. Customer engagement offers numerous benefits to entrepreneurs. It leads to increased customer loyalty because engaging with customers builds a stronger connection and fosters loyalty. When customers feel valued and appreciated, they are more likely to remain loyal to your brand, make repeat purchases, and […]
Integrating bulk SMS (Short Message Service) with your e-commerce platform can be a valuable way to enhance customer communication, marketing, and order notifications. It is now common for many e-commerce sites in Africa to incorporate SMS not only for their marketing and sales promotions but also for API messages. This makes sure that the customer […]
Reminder notifications are alerts or messages sent to individuals or groups to remind them of upcoming events, tasks, appointments, or deadlines. These notifications serve as prompts to ensure that people don’t forget important engagements or obligations. Reminder notifications can be delivered through various channels, such as SMS, email, mobile app push notifications, or even automated […]
Two-factor authentication (2FA) using SMS (Short Message Service) is a method of enhancing the security of user authentication by requiring users to provide two separate pieces of evidence to verify their identity. SMS is used as one of the factors. The purpose of using SMS for two-factor authentication is to provide an additional layer of […]
Conducting Research on any topic is a very taxing procedure. There is a constant need for communication between colleagues and participants. It is, therefore, necessary to have a tool that is cost-effective but still gives the desired results. Because mobile phones are owned by almost everyone, it is easy to access anyone through SMS. SMS […]
Patient communication is very important between every medical personnel and patient. Patient communication has its advantages that could include; fostering the relationship with the patients, gathering information in case any was missed out during the appointments, providing information about the hospital and health matters, making decisions for both the patients and doctors, responding to emotions, […]
SMS Sender IDs, also known as Sender Names or Sender IDs, are alphanumeric or numeric identities used to identify the sender of a Short Message Service (SMS) message. When you receive an SMS on your mobile phone, the Sender ID is the name or number that appears as the sender of the message. Sender IDs […]
Bulk SMS, or sending large volumes of text messages to multiple recipients simultaneously, plays a significant role in the banking industry. It has become an essential communication tool for banks to interact with their customers, enhance their services, and streamline various banking processes. This is because it has become one of the most convenient tools […]
Customer loyalty is an ongoing process. This is because it involves an emotional relationship where a customer is always willing to engage with your product versus your competitors. It is important to keep customers engaged with your product and remind them that you are available to serve. Consistency improves customer loyalty. This is why Bulk […]