SMS Marketing

Real Estate SMS Text Message Marketing

Real Estate SMS Message Marketing

To boost sales, real estate brokers, investors, and realtors are leveraging text message marketing. Real estate salespeople now have a simple way to stay in touch with prospects and clients thanks to text message marketing. Real estate text marketing is the fastest way to communicate listings, bids, and contracts with prospects.

Real estate marketing is a fast, simple, intuitive, and personalized mode of communication.

With just one mass bulk automated text message to potential buyers, your leads and prospects can increase significantly.

Why Use Real Estate Text Message Marketing

As a real estate agent, it is easy to miss out on potential deals while waiting for clients to open their email inboxes.

 As a realtor, it’s time to begin employing real estate message marketing to engage and communicate with your prospects. Text messaging has a high open and response rate. It is an instant mode of communication available on all modern mobile phone devices.

  • 90% of your potential customers prefer communicating via text.

  • 50% of local searches are done on mobile devices. This increases the likelihood of your prospects seeing your messaging.

Benefits of Text Marketing for Real Estate Agents

Text messaging is a fantastic communication tool for real estate marketing and has several advantages for realtors and can improve the performance of your company.

  • It is more affordable and generally more cost-effective than other marketing mediums, such as radio and TV. Typically, you pay per message sent, making it simple to plan your marketing budget.

  • Based on listing prices and preferences e.g number of bedrooms and bathrooms, you can send personalized custom messages.

  • It gives your marketing efforts a much more personal touch.
  • Segmentation of your contact lists and analytics provide insight into customer needs.

  • It’s easy for people to overlook your emails, in an ocean of messages received in their email inboxes. On average, people receive fewer text messages and the likelihood of them being read is much higher. In actuality, 82% of texts are read within the first five minutes.

Use Real Estate Text Messages to:

  • Follow up with prospects to determine if they received your emails

  • Ask if a lead would like the specifications or details of a specific home

  • Ask if they want new listing updates

  • Ask for referrals

  • Ask about the availability of your leads

  • Send property pictures

  • Let leads know of your availability (schedule)

  • Send a thank you

Real Estate Text Message examples:

Check the availability of your leads

(256) 712-345-67X

Hi Rita,

I’m looking forward to touring the properties you expressed interest in.

What day and time works best for you?

Share listing updates with your leads

(256) 712-345-67X

Hey Kaleb,

Just wanted to share with you our new listings.

[insert the link to your listing]

Let leads know when you’re available

(256) 712-345-67X

Hey Janat,

I’m available this Saturday, August 17th, from 11 AM – 4 PM, if you would like to tour those listings we shortlisted.

Ready to start sending real estate texts? Here’s the simple process to get started:

1. Sign up to our text bulk SMS marketing platform

Egosms SMS marketing web platform allows you to create a free account and explore how SMS marketing can help grow your business.

2. Upload Current List of Contacts
Once you have completed the free and simple signup process, it is time to upload your list of customers to the Egosms database. Add your master contact list. You can split your list into groups for more targeted texts.

3. Create Your Text Message
Create your targeted text message.

4. Send Retail Texts
You are now ready to send your texts to your intended audience.

Your real estate SMS messages need to be original and contain pertinent information. Include all the information that potential buyers need to evaluate a property, including the price, size, number of bathrooms and bedrooms, and address.


Whether you would like to reach a large group of prospective buyers or a more niche target audience, Egosms makes it easy and cost-effective to send real estate SMS marketing messages to your audience.
Ready to grow your business? 
Egosms has all the tools you need and more. Sign up for free to get started today!

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