Bulk SMS is one of the most affordable and practical ways to reach a large audience.
Bulk SMS campaigns are used by various businesses to market a product or service. So in layman’s terms, It is sending a lot of text messages to particular contacts about your product or service.
These text messages could be anything ranging from welcome messages to birthday messages and promotional messages.
As a business owner, you must already have a list of customer contacts that you know would be interested. Sending them short text messages explaining more about your company, product, or service is an easy and cost-effective way of communicating with them.
There are many advantages to using bulk SMS to market your products or service;
High return on investment for a low cost; SMS are very personal. Regardless of whether the message is for the customer, a message directed to your target audience can be quickly replied to.
SMSs are brief to the point; Unlike many traditional and digital media types, SMSes are short and precise. Once the user is interested, they will answer the text.
SMS saves the business a lot of time; By scheduling SMS components, you can organize your SMS marketing campaigns for later dates. Ego SMS allows an easy way to schedule your message by date, time and frequency.
SMSs have a massive reach; I am sure everyone you know has access to a mobile phone. As long as a person is registered with a telecom network, they can receive messages. This creates limitless customer reach.
That being said there are easy steps you can take to ensure that your text message gets enough engagement. Below are steps to create a successful business campaign;
Define your target audience. The first step in creating a successful bulk SMS campaign is to clearly define your target audience. This includes identifying your ideal customer, understanding their needs and behaviours, and considering the demographics that are most likely to respond to your message. Knowing your target audience will help you tailor your message to their specific interests, making it more likely that they will engage with your campaign.
Determine your campaign objective. Once you have defined your target audience, the next step is to determine the objective of your campaign. This can include increasing brand awareness, driving sales, promoting a new product, or simply keeping your customers informed. Understanding your campaign objective will help you create a message that is focused, relevant, and effective.
Compose your message. This is the actual campaign. Create a compelling text message that you would wish to send out. It could be a launch of a new product or a business launch. It could be exciting and encourage people to engage.
Compile a list of Numbers to send to. These can be clients or prospects; anyone, you wish to receive your message. While using EgoSMS, it is best to save these numbers in an excel, .txt or .csv file to upload.
Create a call to action. This is very important to include in the text message. A call to action is anything intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g., call now or click here). A call to action in a text message is very important because it sieves out interested buyers from the ones that are ready and willing to buy at that particular moment.
Choose the right time to send it. Just like social media, text messages, depending on the community you are engaging with and the product or service you are selling will always have a particular time set where engagement will most likely be at its peak. The EgoSMS platform allows users to schedule messages at the time of their convenience.
These are some of the tips that can help you market your product effectively through the use of SMS. Above all remember that customer satisfaction comes first.
Use a trusted service provider. When it comes to sending bulk SMS messages, it’s important to use a trusted service provider. A reputable provider will have a proven track record of delivering messages reliably and effectively. They should also offer features such as automated responses, scheduling, and the ability to track the success of your campaign.
Test and refine your campaign. Finally, it’s important to test and refine your campaign to ensure its success. This includes tracking the results of your message and making changes based on the response rate. You should also consider conducting a focus group or survey to get feedback from your target audience on what they liked and didn’t like about your campaign.
In conclusion, creating a successful bulk SMS campaign requires careful planning and execution. By defining your target audience, determining your campaign objective, choosing the right keywords, creating a compelling message, sending it at the right time, using a trusted service provider, and testing and refining your campaign, you can ensure that your bulk SMS campaign is a success.
Sign up for a free account to get started today!