Bulk SMS is a prevalent form of marketing used around the world. Bulk SMS can be a cost-effective marketing solution as it typically has a low cost per message and allows you to reach a large audience in a short amount of time.
It is important to carefully consider these seven (7) factors when deciding if bulk SMS is the right marketing solution for your needs.
Low messaging cost. Many Bulk SMS providers charge per message. This means recipients are targeted and the company does not have to send messages to an unknown audience. It also means that your budget is as large as your prospect list.
High reach. SMS marketing allows you to reach a large audience in a short period of time. Bulk SMS means no limit to how many messages you can send.
High open rate. The availability of mobile phones makes it very easy for targeted audiences to receive SMSs. The assurance most companies have when embarking on bulk SMS marketing is that the messages they send will have a high open rate, reaching a significant number of people.
High Return on investment. To send an SMS you must have a targeted audience or chosen demographic. Companies know that the recipients of these messages are either existing clients or clients that have shown interest in the company’s products or services. This means that there will be a high reply rate and thus a high return on investment.
Measurable results. SMS campaigns can be easily tracked and measured, allowing you to determine their effectiveness and make adjustments as needed to optimize your marketing budget. Records are always kept of the messages and the recipients so the process can be repeated to the same clients if need be.
Automation. Automated bulk SMS campaigns can save time and effort, reducing the cost of running a marketing campaign. Unlike other marketing campaigns where a lot of research has to be done before even choosing a marketing strategy, SMS marketing is pretty straightforward and quick.
Instant service. Messages are sent and received in an instant. Because these are bulk SMSs, many messages can be sent at once reducing the time taken to talk to each prospect as would be done in other forms of marketing.
Marketing is a very essential process when running a business. Companies always look for easier ways to market while creating a high return on investment. Bulk SMS is a fast and effective marketing tool for many businesses. To know more about bulk messaging and how to use it to your advantage, visit our website. To begin your Bulk SMS campaign, Click here.