Using Bulk SMS in marketing your product or service is very popular because it is instant and cost-effective. Because messages are instantly set to a large group of people, it saves time and thereby increases productivity in the business.
Many businesses wonder though, Is there a high return on investment? The answer is yes there is. When setting up an SMS campaign you can easily track your return on investment by monitoring the messages sent and delivered. Here is how; I shall use our platform as an example for this article.
Track the Open rate: This measures the number of people who opened and read your SMS message. By tracking the open rate you can know if your message was successfully delivered to the client.
Conversion rate: This measures the number of people who took a specific action after receiving your SMS, such as making a purchase or visiting your website. When sending messages, It is advisable to input the URL of your website so that clients and prospects can click to view more details about your business. An example of this would be;
‘Create your own Bulk SMS campaign with EgoSMS today.
Click the link below to sign up. https://egosms.co/signup.php’
Delivery rate: This measures the percentage of messages successfully delivered to their intended recipients. This can easily be tracked using the bulk SMS platform you use. When using the EgoSMS platform, go to your outbox to view the messages sent, the recipients, and the delivery date and time.
Click-through rate (CTR): This measures the number of people who clicked on a link included in your SMS message. It is important to note that the link used must be one leading to your profile. Many companies take advantage of this by linking to the company website.
Bounce rate: This measures the number of messages that were not delivered due to invalid or non-existent phone numbers. The EgoSMS Platform can track that through the outbox where you can see the message, the date and time it was sent and the number it was sent to. You can also know whether a message will be able to send to a particular number before sending it. A pop-up message will appear showing the valid and invalid numbers put in.
Feedback rate: This measures the number of people who responded to your SMS with a reply or feedback. This can be easily tracked in case the website link or number has been included in the message.
Measuring your Bulk SMS campaign helps in a variety of ways. Like any marketing campaign, it is important to know what works and what doesn’t. Marketing is a trial and error process that’s why measuring and monitoring the progress and return on investment for each marketing strategy is very important. Sign up here to begin your SMS campaign.