Bulk SMS is a cost-effective marketing solution that allows businesses to reach many customers quickly and efficiently. Bulk SMS services are cost-effective as well as convenient. They are easy to send from anywhere with just a few clicks on your computer. Bulk SMS marketing helps companies reach out to potential customers who may not have been contacted otherwise due to a lack of resources, workforce, or money.
Here are 5 reasons why bulk SMS is a cost-effective marketing solution:
- Low Cost: Bulk SMS is one of the most cost-effective marketing methods available. It’s much cheaper than traditional marketing methods like print or broadcast advertising. The EgoSMS platform charges 40 shillings per message. This is much cheaper than other methods of advertising. Bulk messaging also helps decrease costs in time. Because messages are instant, it reduces time and effort that would have been compared to other marketing tools. This in turn increases productivity because time can be allocated to the tasks.
- High ROI: Since bulk SMS is so inexpensive, the return on investment (ROI) is often much higher than other marketing methods. Businesses can significantly increase sales and customer engagement with a well-executed SMS campaign. If the right audience is targeted, a company can get a high Return on an inexpensive investment. This benefits many companies that require budget-friendly marketing tools or have a large target audience.
- High Open Rates: SMS messages have an incredibly high open rate. Studies show that 98% of SMS messages are opened and read within minutes of being received. This means that your audience is much more likely to see your message than other marketing methods. Messages received on phone have a high open rate, making them preferred to other marketing tools. It is therefore also important to include a call for action in the message so that the recipients interested can contact you back or visit your website.
- Personalized Messaging: Bulk SMS allows businesses to create customised messaging that resonates with their target audience. This leads to higher engagement and a better response rate. Personalisation can go from selecting your target audience to addressing the clients or prospects by name. EgoSMS allows customised messages to be sent in bulk. You can upload an excel.txt file with as many details of the target audience as possible. The clients will receive messages that are directly scripted for them. This increases the response rate.
- Quick and Easy Setup: Setting up a bulk SMS campaign is quick and easy. You can create and send a message in just a few minutes, which makes it a convenient and efficient marketing method. The EgoSMS platform allows you to signup for free and generates trial messages to test how fast and effective they are.
In conclusion, Bulk SMS is a cost-effective marketing solution that can help businesses reach their audience quickly and efficiently. With high open rates, personalized messaging, and a low cost of entry, it’s an excellent option for businesses of all sizes. To get started on your bulk SMS campaign, Click here for a free trial.