E-commerce or electronic commerce is the trading of goods and services on the internet. E-commerce has become a popular way of trade recently in that almost every business with a physical location also trades online. Many e-commerce businesses are established and operating before setting up physical locations. When starting an e-commerce business, it is important to set up tools that can aid the business processes. A website would be a virtual location of your E-commerce business. You would also need to create awareness for your audience through social media, and traditional advertising. One of the best ways to keep your audience engaged is through Bulk SMS.
In E-commerce, Bulk SMS plays a huge role in facilitating business growth. Below are 5 ways you can use Bulk SMS in your e-commerce business;
- Promote Sales and Special Offers: E-commerce businesses can use Bulk SMS to send out promotional messages to customers about ongoing sales and special offers. This is very useful to a business because it builds awareness of the brand and also increases the loyalty of already existing customers. In case a customer would like to purchase again or is looking to purchase other products from your store, an SMS text can serve as a subtle reminder about promotions going on. Keeping the customer up to date with your different offers is very important. This can help increase customer engagement and drive more sales.
- Order Confirmation and Delivery Updates: E-commerce businesses can use bulk SMS to send order confirmation messages and updates on delivery status. Most E-commerce sites and apps use APIs to automatically generate messages to customers whenever a purchase of made or delivered. This makes it easy for businesses to keep track of the order and engage with the customer in case of any promotions or offers. This can help reduce customer anxiety and increase satisfaction.
- Abandoned Cart Reminders: E-commerce businesses can use bulk SMS to send reminders to customers who have abandoned their carts before completing their purchase. Many customers may abandon carts for different reasons like limited information on the product or saving up for a promotion. E-commerce businesses can use Bulk SMS to find out why customers have abounded the carts using an SMS survey. A business can also send SMSes reminding customers about their abandoned carts. This can help encourage customers to complete their purchases and reduce the rate of abandoned carts.
- Customer Feedback and Reviews: E-commerce businesses can use bulk SMS to request customer feedback and reviews after a purchase has been made. For a business to improve, it is always important to pay attention to customer feedback. SMSes are a quick and instant way to get customers to review and give feedback on your product. This can help businesses improve their products and services and increase customer satisfaction.
- Loyalty Programs and Rewards: E-commerce businesses can use bulk SMS to promote their loyalty programs and send out rewards to customers. Loyalty programs may be in terms of discounts or even free services like free delivery for a certain period of time. The loyalty of existing customers is important because they become free ambassadors of your products. it is important to constantly keep them engaged. This can help increase customer loyalty and retention.
Bulk SMSes are therefore a quick and easy way to constantly engage your customers so they can keep your products in mind and easily find you whenever they are ready to purchase. To find out how you can link Bulk SMS to your e-commerce site, Contact Us here.