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Using Bulk SMS for Customer Surveys

Using Bulk SMS for Customer Surveys
Using Bulk SMS for Customer Surveys

Bulk SMS can be an effective way to conduct customer surveys because it allows you to quickly and easily reach a large number of customers and collect feedback from them. Before beginning a customer survey, here are a few things you should do;

Define your survey goals: Before you start sending out SMS surveys, you need to clearly define what you want to achieve from the survey. Determine the specific questions you want to ask, the type of feedback you want to collect, and how you plan to use the information you gather.

Choose a bulk SMS service: There are many bulk SMS services available that allow you to send SMS surveys to your customers. Choose a service that offers the features you need, such as personalized messaging, scheduling, and tracking. The EgoSMS platform makes it easy to schedule and track messages and allows you to upload .txt files in case you wish to send personalised messages.

Build your survey: Create a survey that is short, simple, and easy to answer. Make sure your questions are clear and concise and avoid using jargon or technical terms that customers may not understand. Use a survey tool or platform that allows you to easily design and customize your survey.

Here are 6 benefits of using bulk SMS for customer surveys:

  1. Cost-effective: Bulk SMS is a cost-effective way to conduct customer surveys compared to other traditional survey methods such as phone or mail surveys. It eliminates printing and postage costs and can be sent at a lower cost per message.
  2. High response rates: SMS messages have a high open and response rate compared to other survey methods, as most people carry their mobile phones with them and can respond quickly and easily.
  3. Quick and easy to implement: Sending a bulk SMS survey is quick and easy to set up and execute. With the help of a bulk SMS service provider, you can easily send SMS surveys to a large number of customers in just a few minutes.
  4. Real-time feedback: Bulk SMS surveys provide real-time feedback, allowing you to collect customer feedback and insights on the go. This means you can respond quickly to issues and make immediate improvements.
  5. Targeted surveys: Bulk SMS surveys can be targeted to specific customer groups based on demographic, geographic or behavioural data. This enables businesses to gather more relevant and specific insights about their customers.
  6. Higher engagement: SMS surveys have higher engagement rates compared to other survey methods, as they are short and concise, making it easy for customers to respond quickly.

Overall, using bulk SMS for customer surveys is a powerful tool for businesses to gather customer feedback and improve their products and services. It is a cost-effective, efficient, and highly engaging way to conduct surveys and gather valuable customer insights. To begin your bulk SMS customer survey, click here.

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