The manufacturing industries are industries transforming goods, mainly manufacturing industries in their own right. Manufacturing industries are a steadily growing sector in Africa. According to ODI Global, Between 2005 and 2014, manufacturing production more than doubled from $73 billion to $157 billion, growing 3.5% annually in real terms. Some countries show particularly strong annual growth: Uganda’s manufacturing grew by 5% over 2010-2014; Zambia’s by 6% over 2008-2012; and Tanzania’s by more than 7% in the last decade.
Bulk SMS can play an important role in the manufacturing industry by helping to improve communication with customers, suppliers, and employees. Here are some ways in which bulk SMS can be beneficial for the manufacturing industry:
- Communication with customers: Manufacturers can use bulk SMS to keep their customers informed about new products, promotions, and discounts. Communication with customers is necessary because it helps customers constantly remember your brand. Even though manufacturers may deliver to distribution companies and wholesale traders, it is important to note that if the end customer knows about your product, then supply will increase. They can also use SMS to send order updates, shipping notifications, and delivery status messages, which can improve customer satisfaction and loyalty.
- Communication with suppliers: Manufacturers can use bulk SMS to communicate with their suppliers about orders, deliveries, and inventory status. Messages also are a great way to store records of deliveries made especially if the company’s inventory system monitors them. Messages are also a good way to clarify any mistakes made in the case of communication between the supplier and manufacturer. This is because they can always be referred to by either party whenever the need arises. This can help manufacturers to manage their supply chain more effectively and ensure that they have suitable materials and components at the right time.
- Communication with employees: Manufacturers can use bulk SMS to communicate with their employees about safety protocols, work schedules, and other important information. This works effectively, especially if the company has different branches in different locations. There is also a need for collaboration between different departments in the company. Messages are an effective way to communicate between departments. This can improve employee engagement and productivity, and help to create a safer and more efficient workplace.
- Marketing and advertising: Manufacturers can use bulk SMS to promote their products and services to potential customers. Branding is very important to manufacturing companies. This is because many companies may not engage directly with the end customers. They, therefore, need to build their brand and advertise. The more familiar the end customer is with the brand, the more sales the company will make. They can send targeted messages to customers who have opted-in to receive SMS messages, which can help to increase brand awareness and drive sales.
Bulk SMS can be a powerful tool for manufacturers looking to improve communication with customers, suppliers, and employees, as well as promote their products and services. Bulk SMS is also a very good tool to use for transparency and record keeping of the manufacturers’ communication with the different parties. To begin communicating using bulk SMS, sign up here.