The tour and travel industry has widely grown throughout the years. The tourism industry in Uganda contributed 4.9 trillion UGX to Uganda’s GDP in the financial year 2012–2013. Tourism has been a very important sector in Uganda and Africa and it is because of this that many investment opportunities have emerged. The tourism industry has contributed a lot in terms of investment and employment.
As a tour and travel business, it is important to constantly keep in touch with your clients and prospective clients. Many company owners and workers are on the move with tourists so internal communication with other employees is important as well. In terms of travel, Tours and travel companies may arrange air tickets, and other forms of transportation so there is a need for constant communication with other service providers.
Bulk SMS can be an effective marketing tool for the travel and tourism industry. Here are some tips on how to use bulk SMS for travel and tourism:
Promote Your Services: Use bulk SMS to promote your travel and tourism services, such as tour packages, hotel deals, and transportation options. Make sure to highlight the unique features and benefits of your services to entice customers. This can be very effective for customers or prospects who would like to know you’re on any package deals. Marketing your services via SMS can have a high return on investment especially with Ugandans that are willing to take advantage of the SMS packages.
Share Travel Tips: Share travel tips and information that can help your customers plan their trips better. For example, you can share information on the best time to visit a particular destination, local customs and traditions, or must-see attractions. You can share the most visited sites in Uganda, or customise the sights in terms of the recipient’s interests.
Send Booking Reminders: Use bulk SMS to send booking reminders to customers who have booked your services. In case there have been bookings in a certain tourist site, you can schedule messages and send them to the customers reminding them of the date and location. This can help reduce the number of no-shows and ensure that customers are aware of their upcoming travel plans.
Offer Discounts and Promotions: SMS is a great tool to use when contacting customers about discounts and promotions. they are fast and effective and pull attention to the message immediately. A company can send out bulk SMS messages that offer discounts, promotions, and special offers to your customers. This can help generate interest in your services and encourage customers to book with you.
Send Customer Feedback Surveys: A tour and travel company can use bulk SMS to send customer feedback surveys after the completion of a trip. This can help you gather valuable feedback and insights into the customer experience, which you can use to improve your services. Tours and travel businesses are service providers. it is therefore important to get customer feedback in order to attract new customers from the reviews made. You can link the message either to your website or a neutral site like a trip advisor to get more customer reviews.
Provide Customer Support: You can use bulk SMS to provide customer support to customers who have questions or concerns about your services. This can help build trust and loyalty with your customers and ensure that they have a positive experience with your company.
Using bulk SMS can be a cost-effective and efficient way to market your travel and tourism services, engage with your customers, and provide support throughout their journey. Just make sure to follow SMS marketing regulations and respect your customers’ privacy. To begin using SMS for your tours and travel business, click here.